Professional Profile
Marketer, social media analyst, and designer, with 5+ years of online marketing experience. My career has focused on meeting new challenges by taking on different roles across several industries. Marketing & SEO have come to be my strongest assets with several years of hands-on work in small to medium sized businesses, doing everything from ad creation to negotiating purchase of ad space online.
Work Experience
October 2012 - February 2013
Marketing Specialist
OneDesk Inc, Business Software
Worked in the marketing dept. handling SEO and inbound marketing efforts
- Handled on-site optimization.
- Redesigned the company blog
- Created banner ads & promotional videos
- Blogger outreach
- Ensure all changes performed are beneficial to rankings and exposure.
- Provide weekly ranking reports
- Coordinate content marketing initiatives with copywriters.
November 2009 - October 2012
Senior SEO Analyst
NVI Solutions, Online Marketing & SEO
I worked on SEO strategies and handled inbound link acquisition. This involved reviewing client sites, handling keyword research, and building a refined site structure. Following this I would use content strategies & PR along with monetary compensation to create inbound links and exposure for the client.
- Handled SEO Audits and keyword research on client websites.
- Created internal strategies for both SEO & Social.
- Regularly networked with over a thousand website owners and bloggers for linkbuilding and blogger outreach.
- Worked with copywriters on content marketing pushes.
- Stayed current on industry developments.
April 2007 - December 2008
Marketing Assistant
Montreal VIP, Luxury Travel Company
Was hired full time upon completing a one month internship for my CEGEP Business Administration program. Started off handling payments & basic order processing, then moved on to working under the head of marketing doing basic SEO and online promotion. Handled all internal graphic/video design work for both the web and material for clients/tradeshow displays. Taught myself web design and created several micro sites for promotions.
December 2008 - September 2009
Video Editor
Freelance
Took on small freelance video work during the off season. Created a promotion video for a local DJ & created a trailer for a local indie game.
Technical Skills
XHTML & CSS
Intermediate-to-Expert knowledge in web design. Capable of maintaining cross-browser consistency and utilizing very basic PHP/MYSQL. Some knowledge of implementing jQuery plugins and converting site mock-ups to functional pages.
SEO
Over six years experience in building high quality backlinks and taking care of on-site optimization for clients in a variety of fields.
GRAPHIC DESIGN
Have worked in Flash, Photoshop, and InDesign, for various promotional projects. I also have a working knowledge of Illustrator and Inkscape.
VIDEO EDITING
General skills in video editing through Adobe Premiere & basic motion graphics work with After Effects.
ADMINISTRATIVE
- Handling payments, invoices, and basic financial records.
- Fielding calls from clients
- Placing supply orders